How Does It Work
Read the information below carefully to maximise your chances in supporting a Concept
The Concept Stage is the most important part of the process as it gives collectors direct influence in deciding which designs move forward. If you’re excited about a concept, don’t keep it to yourself—share it with your fellow collectors! The more interest it gathers, the more likely it is to proceed to the next stage. So let your friends know and help bring your favourite designs to life.
Our passionate team at ULTBIAS develops binder concepts inspired by what we, as collectors ourselves, would love to see in the world. These designs explore a wide range of themes, aesthetics, and formats giving collectors more opportunities to find a binder that truly reflects their style and interests.
Once a concept is complete, it will be officially listed under the Concept Stage on our website. At this point, collectors can reserve their product and set a pre-authorisation to payment. Each product page will display a live interest meter, shown as a percentage, to indicate how close the concept is to moving forward. By registering at this stage, collectors can enjoy a 10% discount and secure the product first without waiting in line.
The Concept Stage typically lasts for 2 weeks, though this may extend for more complex designs. If enough interest is registered during this period, the concept will advance to the Pre-Order stage, where a full campaign will be launched to promote the design. However, if the required level of interest is not met, the concept will be retired and moved to our Archive Library, where it may be revisited in the future based on feedback. Collectors will not be charged if the concept has retired.
Pre-ordering through ULTBIAS Blue is the fastest and most reliable way to secure your binder before it sells out.
Once a concept reaches its interest goal, it moves into the Pre-Order Stage. For the first two weeks, there are no stock limits—every collector has the chance to secure a binder without the fear of it selling out. Collectors who reserved the product during the Concept Stage will have already been charged and automatically receive a 10% discount. Those who didn’t reserve in advance can still place a pre-order, but the discount no longer applies.
Even after production starts, you’ll still have another 2 weeks to pre-order, but this time, only while stock lasts. Once the reserved quantity runs out, the pre-order will close.
The Production Stage is where your binder comes to life! Thank you for your patience as we work hard to deliver quality that you’ll be proud to collect.
Once the Pre-Order Stage ends, the binder officially enters full production. We work closely with our manufacturer to meet a production timeline of approximately 30 days. While we aim to stay on schedule, minor delays can occasionally occur due to thorough quality checks—we believe it’s worth the extra time to ensure every binder meets the highest standard before shipping.
During this stage, collectors can monitor their order’s progress via the Track Your Order page. Status updates are refreshed every 48–72 hours, so you can follow along every step of the way.
The Fulfilment Stage is all about getting your binder safely into your hands. Whether you pre-ordered or waited for local stock, we’ve got you covered.
Once production is complete, your binders are sent to our World Warehouse, which connects directly to local warehouses around the world. Pre-Orders will be packed carefully and shipped directly to all customers. Tracking numbers will also be sent which customers can monitor.
If any reserve stock is available, it will remain open for purchase while supplies last. Additionally, a portion of the stock allocated to Australia and the US will be shipped to their respective local warehouses, where it can be purchased on ultbias.com and ultbias.us. This is ideal for customers who don’t mind waiting a little longer but want to combine their order with in-stock items.
The Run It Back Stage is all about second chances. If you missed out or want to see it return, be sure to register your interest and share it with fellow collectors!
Once all stock has sold out, the binder enters a cool-down period of 4 weeks. During this time, the product will be temporarily unavailable. After the break, it returns to the Concept Stage for another interest check. This gives collectors a second chance to bring it back!